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ACADEMIC COURSEWORK

In this section of my portfolio, you can find a collection of my assignments for my Public Relations Writing, Research Ethics, Campaigns and Management courses as well as a Graphic Design course. In these classes, not only did I have the opportunity to learn different traditional and digital PR writing styles, but I also wrote on behalf of and about various food and beverage companies among other organizations that struck a chord with my interests.

 

Some of the following information is not intended to be factual but is part of a class assignment on

PR activities at the S.I. Newhouse School of Public Communications, Syracuse University, 2019 - 2020.

All information is intended to be sourced appropriately.

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PUBLIC RELATIONS

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Leadership Book Review

Up The Organization

By Robert Townsend

Reported on the literary discourse surrounding leadership and management in PR

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Vaccine Research Report

Get Shot Done: Vaccine Confidence Among Syracuse Students

Surveyed and conducted a focus group of SU students for a study on confidence surrounding the COVID-19 vaccine

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Saxbys Op-Ed

UpShot Solution Promotes Sustainability for Saxbys Coffee’s Single-Serve Coffee Filters

Curated for a PR writing course to explore my interests in the coffee space and food and beverage industry at large

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Leadership Scenarios

Public Relations Leadership and Management midterm exam

Completed for a course take-home exam

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Saxbys Fact Sheet

Saxbys Launches New Roastery and World-Class Coffee Team

Curated for a PR writing course to explore my interests in the coffee space and food and beverage industry at large

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Model Company Newsletter

The Tru-Seal Tribune

Curated for a PR ethics course to break down the ethical frameworks as they pertain to hypothetical crises

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GRAPHIC DESIGN

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Food Magazine Issue

Juiced magazine May 2020 issue

Curated for a magazine spread design and layout assignment

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MULTIMEDIA

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Stationary Mockup

Personalized logo extracted onto custom stationary system

Designed for a stationary system assignment

Professional Club Instagram

Women in Communications, Newhouse-affiliated professional development organization, Instagram feed

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Model Press Conference

Tru-Seal corporate crisis press conference

Presented for a PR ethics course to model a press conference with respect to ethical frameworks as they pertain to hypothetical crises

Profile Documentary

Middle East to East Coast

Filmed and edited a documentary on a campus Israel Fellow 

Vaccine Campaign Instagram

'Get Shot Done', student vaccine confidence campaign, Instagram feed

Cultural Diversity TEDx Talk

Brief TED Talk-style video about DEI&I

Filmed and edited to demonstrate knowledge of the best practices of PR leadership and management

©2020 by Chelsea Stern

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